The news release is a relatively new phenomenon. It was invented on October 28, 1906 by Ivy Lee when he was trying to help the Pennsylvania Railroad Company salvage their reputation after a newly equipped electric train jumped a trestle in Atlantic City, New Jersey, and plunged into a creek. His notice to the press about that event turned the public nightmare around for the Penn Railroad. Since then, the “press release” has evolved.

Nowadays, print journalists as well as online counterparts, often search for their story ideas on the web. An important resource for the media is online newswire services. Site Optimized knows them all and we know their strengths and weaknesses. What is more, we know how to write news releases that can make outlets like Yahoo News take notice. But wait – there’s more! We optimize our news releases so that regular non-media professionals can find them as well. Not only that, but we make sure that the news release has a link to your site embedded in it. You get attention from the media, traffic from web surfers and the much coveted “link.” We have seen just one little news release turn into 200 to 300 links that still send traffic and search engine results to our clients years later!