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Online Marketing Coaching
So you know that you'd need to use the Web to expand your business but you have no idea about how to do it.
You have probably heard the old adage that you either have time or money. Well when you get a big advance for your book you can hire a team to do the marketing but in the mean time you may have to do a lot of it yourself.
Online marketing has been my world for over 12 years. I have designed, project managed and marketed websites from mom and pop businesses to large corporations like ABC-TV and Comedy Central. My efforts in search engine optimization and social media have helped my clients get into the Wall Street Journal and New York Times on The View with Barbara Walters and even on Oprah!
My coaching style is fun, patient and very easy to understand. I specialize in helping totally techno-terrified.
I use a really easy website that allows me show you my computer as I train you. And you don’t have to worry about taking notes because I make our sessions available via mp3 download for later review.
So if you provide goods or services that people are seeking on the Internet you really cannot wait any longer to spread the word about what you offer.
Coaching agenda is totally defined by you. I will share years of insider tips on anything related to the web. A short sample of the topics your coaching can include:
Search Engine Optimization
SEO Overview
Writing Meta Tags
Keyword Discovery
Help With Writing Content and Optimizing It
Link Building
Google Site Maps
Site Structure Issues
Social Media
Face Book Pages And Advertising
Twitter Account Set Up And Best Practices
Social Bookmarking
Linked In
YouTube
Setting Up You Tube
Creating Video from Powerpoint
Optimizing Videos
Getting Subscribers
Web Design
Basic HTML
Optimizing/Resizing Images
Information Architecture
Project Management
Setting up Web Hosting
Creating E-Mail Accounts
Using your Control Panel
Using Joomla, Word Press and Other Content Management Systems
Analytics
Google Analytics Overview
Google Webmaster Tools
Quantcast Analyics
Web Logs
E-Commerce
Paypal Account Set Up And Buttons
Configuring Shopping Carts
Merchandise Feedback (what should you sell and for how much)
Choosing a Shopping Cart
Online Tools and Training
Web-Based Photo Imaging
Project Management Software
Wireframe and Diagrams Software
Using Google Docs and Other Products
Public Relations
Writing Press Releases /Proper Format
Optimizing Press Releases do They Get Into Google and Yahoo News
Distribution
Finding Influencers and Developing Hooks and Pitches
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